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      <title>MINITEX Digital Reference Blog</title>
      <link>http://blogs.minitex.umn.edu/digref/</link>
      <description>Connecting librarians with resources and the latest information on digital reference services, products, and research.</description>
      <language>en</language>
      <copyright>Copyright 2008</copyright>
      <lastBuildDate>Mon, 22 Dec 2008 08:23:53 -0600</lastBuildDate>
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      <docs>http://blogs.law.harvard.edu/tech/rss</docs> 

            <item>
         <title>Web 2.0 Success Story</title>
         <description><![CDATA[<p>From Virtual Library Notes: <a href="http://virtualnotes.wordpress.com/2008/12/20/web-20-success-story/" target="new">Web 2.0 Success Story</a>.</p>

<p>This is such a great story about using user-generated tagging to find a book for a patron based only on what the book was about. It shows the ingenuity of a resourceful librarian and how social networking tools can be encorporated into daily reference work. </p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/12/#002484</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/12/#002484</guid>
         <category>Web 2.0</category>
         <pubDate>Mon, 22 Dec 2008 08:23:53 -0600</pubDate>

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            <item>
         <title>Sustainable Library 2.0 projects</title>
         <description><![CDATA[<p><a href="http://librarianinblack.typepad.com/" target="new">Sarah Houghton-Jan, aka Librarian In Black</a>, gave the keynote at Arizonia Library Association's Annual Conference. She's posted her <a href="http://librarianinblack.typepad.com/files/azla-2008---sustainable-web-2.0.pdf" target="new">presentation (pdf)</a> on her site. She highlights the fabulous things that many libraries across the nation are doing right now to integrate 2.0 tools with their websites and services. <a href="http://www.hclib.org/" target="new">Hennepin County Library's website</a> is one of the library's profiled. </p>

<p>She tells us all the things libraries *should* be doing right now: <table><tr><td><br />
Instant Messaging<br />
Blogs<br />
Wikis<br />
Skype<br />
User Comments<br />
Photo Sharing<br />
Avatars<br />
Video Reference<br />
Podcasting<br />
Videocasting<br />
Media Listening Stations<br />
Text Messaging Updates & Reference</td><br />
<td><br />
Some 2.0 Services We Want in All<br />
of Our Libraries...Right Now<br />
2.0 worthy Catalogs<br />
Social Bookmarking<br />
Tagging<br />
Social Networks<br />
Better Library “Spaces”<br />
RSS Feeds<br />
Mash-Ups<br />
Widgets<br />
Marketplace Shelving<br />
Twitter/Microblogging <br />
</td><br />
</tr><br />
</table></p>

<p>Well, maybe not everything at once. But she does point out what to do: advocate to the higher up's, plan, why 2.0 services are important, and what makes a project successful. Very useful information. </p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/12/#002474</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/12/#002474</guid>
         <category>Library 2.0</category>
         <pubDate>Tue, 16 Dec 2008 08:43:37 -0600</pubDate>

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            <item>
         <title>We&apos;ll be at MLA</title>
         <description><![CDATA[<p>I, along with Evan Rusch from Minnesota State University - Mankato and Brian Lind from Rochester Public Library, will be presenting on <a href="http://www.askmn.org/" target="new">AskMN</a> at <a href="http://mnlibraryassociation.org/2008-mla-conference/" target="new">MLA</a> this Wednesday from 2:00 - 3:15pm. I'll be talking about the history of AskMN, what it is about, how we've been helping Minnesota residents, some statistics about the service overall, and then hand it over to Evan and Brian to give their perspectives from a public and academic library viewpoint and the service has been received in their institutions and impacts on staff and community. So join us if you can. We plan for this to be more of a panel discussion with lots of questions from the audience. </p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/11/#002411</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/11/#002411</guid>
         <category>conferences</category>
         <pubDate>Mon, 17 Nov 2008 14:30:46 -0600</pubDate>

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            <item>
         <title>Open Access Champion Brewster Kahle on the Future of Libraries and Panel Discussion on Library 2.0</title>
         <description><![CDATA[<p>Live webcast from University of Michigan:</p>

<p><b>Wed, Oct 22, 3:00 - 5:30 (EST)</b></p>

<p>Live Webcast - <a href="http://si.umich.edu/jsb" target="new">http://si.umich.edu/jsb</a><br />
Submit your questions via e-mail.</p>

<p>A leading proponent of open access to all knowledge will consider the consequences of the connsolidation of information into the hands of a few private organizations when he delivers the keynote lecture at the fourth John Seely Brown Symposium on Technology and Society, sponsored by U-M's School of Information.</p>

<p><a href="http://www.si.umich.edu/jsb/2008-kahle-brewster-bio.htm" target="new">Brewster Kahle</a>, founder of the Internet Archive and director of the <a href="http://www.opencontentalliance.org/" target="new">Open Content Alliance (OCA)</a>, has been a critic of proprietary services like the massive Google Books project, which does not make the books it scans available to other search services.  The project recently scanned its<br />
one-millionth volume from the University of Michigan libraries.</p>

<p>Following Kahle's talk, a panel of experts will comment on Kahle's ideas and discuss the possibilities of "Library 2.0" -- the next generation of libraries, which will capitalize on all that the digital age has to offer to benefit patrons, including social networking, 24-hour services,<br />
and user-created content.</p>

<p><b>The event is free and open to the public and will be followed by a public reception.</b></p>

<p>Please visit <a href="http://si.umich.edu/jsb" target="new">http://si.umich.edu/jsb</a> to learn more about the event or to view the Webcast. During Brewster Kahle's keynote talk and the Q&A session that will follow it, submit your questions online to <a href="mailto:jsbsymposium@umich.edu">jsbsymposium@umich.edu</a>.</p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/10/#002366</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/10/#002366</guid>
         <category>Library 2.0</category>
         <pubDate>Sun, 19 Oct 2008 13:19:15 -0600</pubDate>

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            <item>
         <title>Texting a librarian just got a little bit easier</title>
         <description><![CDATA[<p>As reported in Wallstreet Journal's <a href="http://www.marketwatch.com/news/story/text-librarian-makes-easy-libraries/story.aspx?guid=%7B4D9B0111-BBAA-4F42-971F-2D58477C8DB3%7D&dist=hppr" target="new">Market Watch</a>, there is a new mobile reference software from vendor Mosio, <a href="http://www.textalibrarian.com/" target="new">Text a Librarian (textalibrarian.com)</a> that looks promising. According to the Market Watch article, for $99/month plus set up fees, Text a Librarian is able to provide a library/branch with their own secure, live mobile Q&A SMS line that "works across all major carriers, mobile phones and devices, and works seamlessly with existing email and IM systems."</p>

<p>From the Text a Librarian website, it claims to be easy to set up and easy to use allowing libraries to be up and running with the service the same day the sign up. Checking out their demo and how-it-works page it doesn't look too difficult to encorporate it into an existing email or IM service. Plus Q&A pieces are retained in a web-based format that you can share with your patrons as an FAQ resource. </p>

<p>With more and more people using text messaging as an everyday way of communicating this is definitely an option libraries should consider. Another access point for you patrons!</p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/10/#002359</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/10/#002359</guid>
         <category>dig ref issues</category>
         <pubDate>Mon, 13 Oct 2008 13:50:04 -0600</pubDate>

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            <item>
         <title>Print v Online: The Home Knockdown Edition</title>
         <description><![CDATA[<p>Yes, the great debate. Fred Shapiro in NYTimes <a href="http://freakonomics.blogs.nytimes.com/" target="new">Freakonomics</a> blog has an interesting post from last Thursday (sorry so late - I'm still on partial leave) about <a href="http://freakonomics.blogs.nytimes.com/2008/09/18/our-daily-bleg-which-reference-books-have-to-be-in-your-library/" target="new">print v online reference sources for the library</a> - the home library. Three of the five on his list I have at home: 1. World Almanac; 4. Merck Manual of Medical Information; 5. American Heritage Dictionary of the English Language</p>

<p>The first, I received as a "gift" for attending a workshop on interactive tools for instruction (with a concentration on reference). The second I bought about ten years ago because I felt guilty for not having it in the house. The third was my going away gift to college (twenty years ago) coupled with the American Heritage Thesaurus. I keep it because it has all my markings and notations from those great years of intellectual expansion. The last time I looked in my print dictionary was when I was searching for a 10+ word that started with 'E' in my daily cryptogram puzzle about three years ago. I can't remember the word right now but it's marked on the page I where I found it! </p>

<p>Even though the medical reference book is about 10 years old, I use it quite regularly, meaning about once a quarter. Every time I look something up in that book I thank myself for subsiding to my guilt on that purchase. I have no plans to replace it with a newer version at the moment. </p>

<p>The World Almanac - I think my husband looked in it once since we've had it to look up a bit of fleeting trivia. </p>

<p>I should also mention that while I don't have # 3. Oxford Atlas of the World specifically, I do keep a "Map Drawer" in my built-in buffet of all maps and various atlases I have picked up through the years. I love maps. I'm fascinated with them. I could go on, but that's about all you need to know in this posting. </p>

<p>So, reading through the comments section of Shapiro's post (92 at the time of this post). I found it interesting the range of resources listed, but more interestingly by the librarians promoting reference sources (yea "New York Public Library Desk Reference", fun read and a good research project for those that want to see what types of questions are being asked in a library, but it's not part of my personal financial budget).</p>

<p>Most interestly, are the posts of the lovers and haters of print and online reading. I liked the one comment saying "Does a desktop with an internet connection count?" as a reference source. I think that's how most people view their computers these days. Then there are the ones that are adamant that online never ever replace print sources because reading online text for any length of time gives them headaches. But the lovers and the haters never really answered the question of if they even have any reference books in their home library. And here are the haters reading the blog and posting about how they can't stand the small font. It makes me wonder if they actually have any reference books in their home library at all or where they actually go to find resources/sources of information. It's a tangent off the initial argument but that's where the comments were taking my thoughts. </p>

<p>So regarding my own home library reference collection - I don't have any plans for purchasing or replacing the ones I currently have. I will, and have been for a while now, default to online sources - especially those accessible via my online public/academic library. Sorry publishers. </p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/09/#002280</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/09/#002280</guid>
         <category>dig ref issues</category>
         <pubDate>Wed, 24 Sep 2008 08:34:42 -0600</pubDate>

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            <item>
         <title>The world according to Google</title>
         <description><![CDATA[<p>I am just starting to explore the new (beta) <a href="http://googleblog.blogspot.com/2008/09/fresh-take-on-browser.html" target="new">Google Chrome</a>. Of course, I like to dive in to (most) new tools, gadgets, and digi toys w/o reading the instructions. I want to explore and discover and see how intuitive the ease of use is first and then I'll read more about it to understand full capability and extras I wasn't able to discover on my own. </p>

<p>Remember in the 5th grade when everyone was given a piece of paper with instructions on it and the teacher told you to read the whole thing first and then go back and begin doing what the instructions said? Shortly after distributing the paper, you heard people clapping, barking, and basically making fools of themselves as they read through the instructions and did what it said. Then you got to the end and it said something like, "Don't do any of the above, this was just a test". I think it's just human nature to do first and then read instructions. </p>

<p>So this is what I'm doing with Google Chrome but I've already got questions and am trying to go back and find the answers and not finding them. Before I get into my questions, I'll go over my initial discoveries and likes:</p>

<p>-Hey! They've combined the search field and the url field in one box!!! Wow! that's so cool. I can search for something or enter a url and it will begin adding search string suggestions as I go along for either. </p>

<p>-It automatically imports my bookmarks and favorites upon download. Very convenient.</p>

<p>-Like the new font look. Different, refreshing (but I'm such this will fade soon enough).</p>

<p>-Be like spy! I can click on "New Incognito Window" which will open a new window that I can search/view pages and it won't appear in my browser history or search history and it won't leave cookies or other traces of me behind. Sweet!</p>

<p>-Pages load super fast! Not sure if this is Google Chrome or the fact that I'm playing around with this at 7am and there's not much traffic at this hour. But Google does say in their <a href="http://www.google.com/googlebooks/chrome/index.html" target="new">cartoonized About section</a> (Note: we should all take a lesson from Google on how to put together an engaging About section!) that it is suppose to increase speed of pages.</p>

<p>Now some questions:</p>

<p>-Where is the home button? How do I add a home button to the tool bar?</p>

<p>-For that matter how do I customize my tool bar? Arrange bookmarks, add plugins and tool bar buttons as well as much more? Google Chrome has really streamlined their tool bar section, I think I'm too spoiled with Firefox in this regard. I like playing with my tool bar and adding/deleting things that are conveniently one click away like <a href="http://delicious.com/carlawithac" target="new">my Delicious tags</a>. Haven't found where I can add this yet. </p>

<p>-Why do tabs of pages I'm viewing have to go away when I create a an application shortcut? Note: need to read more about why creating application shortcuts are useful and what they all can do. </p>

<p>That's all for now. I still need to explore this further but I like having the option of another browser like this. It's definitely a step forward in design, architecture, and usability. </p>

<p>Hey, if you're interested in more info about Google Tools, Little Green Bar has a great write up on <a href="http://www.littlegreenbar.com/amazing-google-tools/" target="new">Amazing Google Tools</a> that is well worth the time to read - even before you dive into them w/o reading the instructions!</p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/09/#002243</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/09/#002243</guid>
         <category>tools</category>
         <pubDate>Wed, 03 Sep 2008 07:48:35 -0600</pubDate>

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            <item>
         <title>DigRef Blog back from summer vacation</title>
         <description><![CDATA[<p>Hello everyone. You've probably wondered what has been going on with the DigRef blog since there have been no posts since May. Well, DigRef blog went on leave for the summer, and had a great summer, btw. However, summer is, alas, over and it's time to roll up the sleeves and hit the books! You will soon start seeing regular postings here once again. Stay tuned. </p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/08/#002240</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/08/#002240</guid>
         <category></category>
         <pubDate>Sun, 31 Aug 2008 14:23:15 -0600</pubDate>

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         <title>BlogTalkRadio</title>
         <description><![CDATA[<p>From MCTC:</p>

<p>The <a href="http://www.minneapolis.edu/library" target="new">Minneapolis Community and Technical College Library</a> has launched a<br />
half-hour long radio show on BlogTalkRadio.  Listen to our inaugural<br />
show at:</p>

<p><a href="http://www.blogtalkradio.com/MCTC-Library" target="new">http://www.blogtalkradio.com/MCTC-Library</a></p>

<p>We discuss incorporating humor in teaching and learning with Craig<br />
Hergert, MCTC English faculty member and part-time stand-up comedian.</p>

<p>Our show "airs" live every two weeks from 11-11:30 a.m. on Friday<br />
mornings.  Our next live show is Friday May 16.  Or,<br />
you can listen to the archived shows at the above link anytime after the<br />
live show ends.<br />
</p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/05/#002046</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/05/#002046</guid>
         <category>tools</category>
         <pubDate>Wed, 07 May 2008 15:26:22 -0600</pubDate>

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         <title>NetLibrary Webinar</title>
         <description><![CDATA[<p>New webinar about NetLibrary from OCLC: <br />
The "Using eBooks" session is a free, 60-minute web-based session for an overview and demonstration of NetLibrary and how users can get the most from your library's eBook collection. Topics will include: getting started, creating end-user accounts, searching for titles, copying and pasting text, printing pages, adding notes, saving titles to a favorites list, plus other features and functions. The session will also review the essential resources available to help your users access NetLibrary eBooks with ease. </p>

<p>Registration is available here: <a href="http://www.oclc.org/support/training/netlibrary/successlive/default.htm" target="new">http://www.oclc.org/support/training/netlibrary/successlive/default.htm</a></p>

<p>Personally, I love using NetLibrary. I think it's an untapped gold mine not only of resources by of organizing books and the content in books for leisure and research. People are always amazed at the capabilities within NetLibrary whenever I talk about it in webinars. Now get the info straight from the source. </p>

<p>I have thought of a couple of updates I would like to see integrated into NetLibrary to make them more appealling to the general population: 1. When saving a book to your personal account have an amazon.com-like feature of "...other people who have saved this book also saved these books..." and 2. Allow us to contribute and share content kind of like <a href="http://www.librarything.com/" target="new">LibraryThing</a> or looking at a way to connect it to outside content such as author info like <a href="http://www.openlibrary.org/" target="new">Open Library</a>. </p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/05/#002045</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/05/#002045</guid>
         <category>tools</category>
         <pubDate>Wed, 07 May 2008 15:11:41 -0600</pubDate>

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         <title>AskMN Update</title>
         <description><![CDATA[<p>On March 24 the <a href="http://www.askmn.org/libraries/" target="new">seven participating libraries</a> and MINITEX Library Information Network launched AskMN: The Librarian Is In, a 24/7 cooperative online digital reference service for Minnesota residents and students. AskMN is dedicated to assisting patrons with their information and research needs focusing on questions on any topic - public libraries, and college research - academic libraries. Patrons may ask their question via a <a href="http://www.askmn.org/libraries/" target="new">participating library's</a> form on their website or from the main AskMN website: <a href="http://www.askmn.org/" target="new">askmn.org</a>. </p>

<p>I invite you to take a look at the <a href="http://www.askmn.org/" target="new">AskMN's</a> site to get a better understanding of what is being offered to patrons. Also, if you're interested in participating in the cooperative or would like to hear more of the benefits and specifics of participating in AskMN or would like to point your patrons to the 24/7 service for additional reference help beyond your library's hours by placing a link to the service please contact me, Carla Pfahl, directly at <a href="mailto:pfahl001@umn.edu">pfahl001 at umn dot edu</a> and I'll be happy to answer your questions.</p>

<p>You can check out Fond du Lac Tribal and Community College Library website, <a href="http://www.fdltcc.edu/web/Library/ReferenceHelp.html" target="new">http://www.fdltcc.edu/web/Library/ReferenceHelp.html</a> to see a great example of adding the AskMN service link to your webpage. </p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/04/#002030</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/04/#002030</guid>
         <category>state-wide digital reference services</category>
         <pubDate>Thu, 24 Apr 2008 13:49:16 -0600</pubDate>

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         <title>Party photo phenomenon</title>
         <description><![CDATA[<p>On the <a href="http://blogs.minitex.umn.edu/reference/" target="new">MINITEX Reference Blog</a>, Kristen Mastel talks about a recent article in C&RL News about a photo campaign <a href="http://library.uvm.edu/" target="new">UVM Libraries</a> held with students engaging them in a contest that also highlighted the library services, specifically the Ask A library service. <br />
Here are some links to more information about the project:<br />
Link to the article online: <a href="http://www.acrl.org/ala/acrl/acrlpubs/crlnews/backissues2008/april08/partyphoto.cfm" target="new">http://www.acrl.org/ala/acrl/acrlpubs/crlnews/backissues2008/april08/partyphoto.cfm</a><br />
Link to podcast discussion with the authors and UVM student: <a href="http://www.acrl.ala.org/acrlinsider/2008/04/04/acrl-podcast-party-photo-phenomenon/" target="new">http://www.acrl.ala.org/acrlinsider/2008/04/04/acrl-podcast-party-photo-phenomenon/</a><br />
Link to the UVM Flickr photos: <a href="http://www.flickr.com/photos/uvmlibraries/sets" target="new">http://www.flickr.com/photos/uvmlibraries/sets</a></p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/04/#002026</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/04/#002026</guid>
         <category>tools</category>
         <pubDate>Tue, 22 Apr 2008 12:37:14 -0600</pubDate>

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            <item>
         <title>Follow Up to Smiling Online Webinar</title>
         <description><![CDATA[<p>OCLC has posted the presentation slides and audio for the Smiling Online: Applying face-to-face reference skills in a virtual environment webinar from last Wednesday, April 16. </p>

<p>Presentation slides: <a href="http://www5.oclc.org/downloads/research/webinars/smilingonline.pdf" target="new">http://www5.oclc.org/downloads/research/webinars/smilingonline.pdf</a></p>

<p>MP3 audio of the presentation: <a href="http://www5.oclc.org/downloads/research/webinars/smilingonline.mp3" target="new">http://www5.oclc.org/downloads/research/webinars/smilingonline.mp3</a></p>

<p>Additional resources </p>

<p>Learn more about the Seeking Synchronicity project:<br />
<a href="http://www.oclc.org/research/projects/synchronicity/default.htm" target="new">http://www.oclc.org/research/projects/synchronicity/default.htm</a></p>

<p>Visit OCLC Research to learn more about current projects:<br />
<a href="http://www.oclc.org/research/default.htm" target="new">http://www.oclc.org/research/default.htm</a><br />
</p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/04/#002017</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/04/#002017</guid>
         <category>dig ref issues</category>
         <pubDate>Mon, 21 Apr 2008 12:36:25 -0600</pubDate>

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            <item>
         <title>Future of Blogging</title>
         <description><![CDATA[<p>There's a couple of interesting posts I ran across today I thought I'd share. One from Chronicle of Higher Ed talks about <a href="http://chronicle.com/wiredcampus/index.php?id=2905&utm_source=wc&utm_medium=en" target="new">Blogs May Be Obsolete by New Technology</a>. It cites:<br />
<blockquote>New sites are cropping up, such as the recently-opened beta of <a href="http://www.shyftr.com/" target="new">Shyfter</a>, which allow users to not only share their feeds, but also discuss specific posts in one place.</blockquote><br />
These new sites may bring the discussion and comment thread piece currently available with individual blog posts out of the main website and into a new forum, taking away stats and moving a bloggers community to another location. I'm interested in seeing how this trend progresses. I don't think bloggers can control this environment. Communities prosper and flounder based on interest and room for growth/change. As I mentioned in a post yesterday, <a href="http://www.mnspeak.com/" target="new">mnspeak</a> is another one of these types of community sites, not as much of an automated aggregator, but still bringing together information from various sources and giving space for community interact. Mnspeak, itself, has seen it's own ebb and flow in this environment but has still managed to chug along. </p>

<p>Another post I ran across today I wanted to share is from <a href="http://graemethickins.typepad.com/graeme_blogs_here/" target="new">TechSurfBlog</a>. I today's post the author talks about <a href="http://graemethickins.typepad.com/graeme_blogs_here/2008/04/blogging-less-t.html" target="new">Blogging Less, Twittering More</a>. An interesting look at what may be a larger trend as people find blogging to take up a lot of time and twittering to, maybe, fill in the holes.<br />
</p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/04/#002007</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/04/#002007</guid>
         <category>tools</category>
         <pubDate>Thu, 17 Apr 2008 13:38:33 -0600</pubDate>

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            <item>
         <title>Smiling Online :)</title>
         <description><![CDATA[<p>I attended a webinar this afternoon presented by <a href="www.oclc.org/research/staff/connaway.htm" target="new">Lynn Sillipigni Connaway</a> (OCLC) and <a href="www.scils.rutgers.edu/~mradford/" target="new">Marie Radford</a> (Rutgers) titled Smiling Online: Applying face-to-face reference skills in a virtual environment. The information they presented in this webinar came from the research project they have been working of the past 2 years, <a href="www.oclc.org/research/projects/synchronicity" target="new">Seeking Synchronicity</a> where they have been conducting extensive research interviewing librarians, patrons, and non-users of virtual reference services (vrs) as well as mining the data from hundreds of transcripts. </p>

<p>Here are some of my notes from today's session:<br />
Age groups identified:<br />
Boomers - born between 1945 - 1964<br />
Gen X - born between 1964 - 1979<br />
Millennials - born between  1979 - 1994<br />
(subgroup of Millennials - Screenagers - born between 1988 - 1994)</p>

<p>Contrasting the differences between Adults and Millennials in reference to chat:<br />
Millennials approach chat (vrs) as a social engagement<br />
Adults approach chat (vrs) as a more formal, goal oriented process</p>

<p>Millennials more open to trying new things.<br />
Adults more apprehensive, want to know what they're getting into<br />
On average, Millennial tendencies in vrs:<br />
-abrupt endings (no good-byes)<br />
-impatience - want something instantly<br />
-rude or insulting - but seeing this decline<br />
Can't determine from research if these tendencies are just because of age or a characteristic of generation as a whole. </p>

<p>Reasons for choosing VRS:<br />
1. convenience, convenience, convenience<br />
-immediate answers<br />
-lack of cost<br />
-available 24/7<br />
-efficiency<br />
2. enjoy medium<br />
-millennials find much more enjoyment<br />
-lack of intimidation (of face-to-face interaction)<br />
Millennials want quick answers<br />
Screenagers:<br />
-greater connection to the librarian<br />
-opportunity for dialogue<br />
-elimination of geographic boundaries<br />
-less intimidating than the ref desk<br />
-librarians reactions more clear<br />
-easier to express thanks to a librarian</p>

<p>Non-Users: Reasons for not using VRS<br />
-may use libraries not necessarily vrs<br />
-qualities of the individual librarian - appeared knowledgable/trustworthy<br />
-(FtF) perception that librarian is too busy<br />
Boomers and Millennials - Reasons for not using vrs:<br />
1. Didn't know it was available<br />
-service availability<br />
-librarian can help<br />
-24/7 availability<br />
2. Satisfied with other information sources<br />
Boomer concerns:<br />
-computer literacy - not good enough<br />
-complexity of chat environment</p>

<p>Important to both VRS Users and Non-Users<br />
1. Librarian Qualities<br />
-knowledge of sources and systems<br />
-positive attitude<br />
-good communication skills<br />
2. Accuracy of answers/information<br />
*they found that is boost accuracy if the librarian clarified the question<br />
-answer specific question asked<br />
-clarify question before you push general info<br />
-make sure it has specific and exact answer to user's question</p>

<p>For all types of queries:<br />
-clarify the question<br />
-use a follow-up question (does this answer..., do you have another question...)<br />
-finalize interaction with the user</p>

<p>Implications for Practice<br />
1. Communication critically important!<br />
-difficult process<br />
-generational differences<br />
-user education<br />
2. Greetings - crucial moment, capture it!<br />
-chance to establish personal relationship<br />
-use self-disclosure to build rapport<br />
3. Recognize that any user may be impatient at times<br />
-question complex?<br />
-context - what do they need this info for? assignment, research, son's homework?<br />
4. Encountering Rude or Impatient Behavior<br />
DO use common sense and intuition<br />
DO remain polite, use humor, if ok<br />
DO apologize as appropriate<br />
DON'T take it personally<br />
DON'T mirror rudeness<br />
DON'T reprimand user<br />
5. Encourage Non-User to try VRS<br />
-creative marketing<br />
-promote full range of reference options<br />
-reassure young people chat is safe</p>

<p>In Conclusion:<br />
-use basic interpersonal skills<br />
-chat and FtF are very similar interactions<br />
-relax about time pressure<br />
-be yourself and show your smile</p>]]></description>
         <link>http://blogs.minitex.umn.edu/digref/2008/04/#002002</link>
         <guid>http://blogs.minitex.umn.edu/digref/2008/04/#002002</guid>
         <category>dig ref issues</category>
         <pubDate>Wed, 16 Apr 2008 16:15:41 -0600</pubDate>

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